2017 has been an interesting year for social media. The last 12 months have seen Twitter expand its character count to 280, Facebook play a central role in the result of the US election, and advertizing explode on Instagram…and that’s without even considering the fact that that social media now takes center stage in President Trump’s communication strategy.
Social media is more influential than ever before, but with users now relying on it for everything from communicating with their friends to being their main source of news, one has to ask where the next few years will take it.
With that in mind, Braineet, the platform that allows users to communicate directly with the brands that they love, launched a challenge to find out what changes people would like to see made to the social media networks and platforms that they use the most.
The results, whilst often unsurprising, were telling. With an increasing amount of interactions taking place using mobile devices and social media becoming more popular and influential than ever, 23% of participants shared ideas relating to how social media use could be a means for social good.
In the face of growing concerns about ‘fake news’, 11% of participants had ideas on how news and information on social media could be more reliable and trustworthy.
In addition, 14% of participants shared ideas on how social media network users could be rewarded for their content and time, and a further 15% were concerned with how their private life and details could be protected. What if Facebook introduced a Snapchat-esque time filter, or if faces of children could be more easily obscured across all social networks.
Whilst many of the participants addressed social media as a whole, Facebook’s status as the dominant social media platform was confirmed by the fact that it was tagged in more ideas than any other. 14% of participants suggested ways in which Facebook could improve, compared to only 7% of ideas to Twitter.
Social Media Platforms, like every other form of business, faces the challenge of adapting their services to meet the demands and expectations of their users. The most difficult aspect of that challenge is finding a way to get constructive feedback. After all, in the age of fake news, making sure that you get reliable information is more important than ever before.
Even the likes of Facebook and Twitter struggle to get constructive feedback from their users. Their platforms may exist to help users communicate, but it’s difficult to start a dialogue dedicated to improvements and innovations when there are so many distractions.
Braineet’s research into the future of social media could help platforms to improve and adapt their services. The Braineet platform is already helping hundreds of companies around the world to do just that, isn’t it about time that you started asking your customers how you could be better?